By Dave Lewandowski
indianapolismotorspeedway.com
Wednesday, July 16, 2008
Sarah Fisher was buoyed by hundreds of encouraging letters and cards - many containing personal checks for various amounts totaling more than $50,000 to offset sponsorship that dissolved - during the Month of May at the Indianapolis Motor Speedway.
It was an angst-filled but educational period for popular veteran IndyCar Series driver and entrepreneur Fisher, who started Sarah Fisher Racing earlier this year.
In a sport that requires commercial enterprises to carry the bulk of a program's cost, a solid platform of sponsors is the safety net. For two IndyCar Series races this season, that's where Dollar General enters the picture.
Fisher will return to the racetrack for the Indy 300 presented by Pepsi and Edy's Ice Cream on Aug. 9 at Kentucky Speedway in the No. 67 Dollar General-sponsored car, and also compete Sept. 7 at Chicagoland Speedway. She will test at Kentucky Speedway in the next few weeks.